Now in its 6th year, APPFORUM 2015 our annual developer event attracted over 100 attendees when it took place this week in Reading, UK.
As usual the sessions were very busy and in many cases attracted lively interaction. New for this year were sessions on Intelligent Middleware and the Industrial Internet of Things (SCADA & M2M).
I spoke to both Motorolans and our Application Developer Partners to find out what THEY thought about the event and why it has continued to be the annual place to meet.
Keynote speaker, Jeff Spaeth, Corporate VP - Systems & Software Enablement, presented on the MSI vision for the developer community.
"It's an exciting time for Motorola solutions and our developer partners. As we look to the future where workgroup solutions mix radios with smartphones, broadband and LMR networks it's clear that software is crucial to providing the solutions customers are looking for. When you also consider that the customer base for workgroup communications is huge - at least 63 different verticals, 190 nation states with different languages and different cultures, it's clear that one company can't do it all. So I really appreciate the opportunity to be here with our developer community in EA sharing our thoughts, plans and vision for how our partnership will strengthen over the forthcoming years”.
I also spoke to some of our application partners to get their view.
Gerald Schroth, ATS Elektronik Gmbh, Germany “It’s very important for our company to know what is happening and what technologies are in focus. The combination of overview sessions with detailed ones is very good.”
Nick Vaas, from UK based Vaas Communications commented “to keep up to date with the latest developments in the portfolio and we can ask the team if we have any questions. It’s the only time that developers meet up. And for us it’s important to get the tools to develop specific applications that can form part of bespoke solutions for our customers.”
The event was opened by the leads of Motorola’s MOTOTRBOTM and TETRA application developer programs, Dietmar Kloss and Rob Nichols. Here’s what they had to say about the AppForum.
Dietmar Kloss “ this event allows us to provide our developers with the latest product information and roadmap but much more closely focused on developer interface kits than in other partner events. We can also highlight potential market opportunities based on our interfaces. We interlink our developers with our engineering teams here so that they hear direct feedback from each other and bring developers together in a community to establish a level of communication." Dietmar is Senior Business Manager, EA MOTOTRBO ADP
Rob Nichols "the AppForum is an opportunity to get everyone together to have one to one discussion about how we align our businesses to get ready for the future. Detailed discussions on technology and how to position for future market developments. In TETRA we are seeing growth in data but it is still early days, it is still a voice world but as we move towards convergence with broadband we are seeing critical communications customers bringing data into their operations. It important that we continually develop the way we operate as the market and technology evolves and the AppForum is a perfect place to have that discussion”. Rob is Head of TETRA Applications Program for Europe & Africa, Motorola Solutions.
Tim Clark, Director of EA Sales Channel and Product Go-To-Market team had the last word!
“Our Application partners are key to our business strategy and give a competitive advantage. We are seeing growth across our radio portfolio and a large part of this is driven by value added solutions and applications. It’s great to see the AppForum going from strength to strength and this year there is a real buzz of innovation, it allows us to show commitment to our partners as they are a critical part of our success and we need to stay engaged together and keep innovating together”.
Learn more about Application Developer Program.
Peta Spinks is Director, Customer Engagement, Europe & Africa
Peta is on LinkedIn at https://uk.linkedin.com/in/petaspinks1