For more than 50 years, global industry analyst and consulting firm Frost & Sullivan has been supporting growth strategies for businesses, pinpointing the next mega trend, identifying disruptive technology, best practices, changing customer dynamics and emerging economies. The most recent research into best practices has turned attention towards the challenges currently faced by European mission-critical communications.
According to Frost and Sullivan’s analysis, Europe’s first responders and mission-critical communications users are keen to take advantage of mobile broadband in their daily operations. However, the analysis also shows that these customers have their own, very particular demands, wanting the bandwidth and all-IP flexibility of LTE while retaining the exceptional coverage, resilience and advanced voice features of their current Professional Mobile Radio (PMR) networks.
The challenge for users and suppliers is therefore to help find the most appropriate route through a complex maze of migration options. In Europe, where there is a current lack of harmonised, dedicated spectrum for broadband critical communications, users are looking at different ways on how to take advantage of broadband capabilities, adoption models can differ from utilizing private to public mobile networks. Vendors, such as Motorola Solutions, have responded by expanding and transitioning portfolios to integrate professional mobile radio (PMR) voice with broadband data. This is leading to rapid innovation in software applications and solutions that enhance and transform situational awareness and make core functions for public safety more effective, efficient, and safer for personnel. Video streaming, wearable technologies, facial and vehicle number plate recognition and integrated social media are all good examples of the current crop of applications being developed and rolled out across public safety agencies throughout Europe.
Evaluating strategy innovation and customer impact, Frost & Sullivan recently identified three technology providers, all at the forefront of this transformation of the public safety sector. Sheridan Nye, senior analyst at Frost & Sullivan explained that Motorola Solutions scored ‘consistently higher overall’. Sheridan said: “We believe Motorola Solutions is making the market leading investments in strategy and innovation that are needed to bring the ‘smart public safety’ market to fruition.”
For this reason Frost & Sullivan has selected Motorola Solutions to receive its Competitive Strategy Innovation and Leadership Award, which highlights recent mission critical communications work that has generated a path to converged voice and data for customers, while helping them leverage technology investments and manage the cost of migration. Helping to decide upon the recipient of this award, Frost & Sullivan’s analysts evaluated strategy innovation (rated according to effectiveness; execution; competitive differentiation; and stakeholder integration) and customer impact (rated by price/performance value and brand equity). Frost & Sullivan’s analysts cited Motorola Solutions for its ability to understand the short and long-term needs of its customers, its assessment of the competitive marketplace, and an ability to chart a vision for the future and then transform that vision into a comprehensive, value-driven product and service portfolio. Frost & Sullivan also noted Motorola Solutions’ broadening portfolio and sales strategy with engagements in mobile broadband-PMR integration (WAVE Push-to-Talk (PTT), Heads-up smartglasses and Connected Police Officer concept); collaboration tools (command & control, Intelligent Data Portal, secure applications, Computer Aided Dispatch and evidence collection); and venture capital investments including SceneDoc, and Vocalzoom.
You can read the full report from Frost & Sullivan here.
Elvan Lindberg is Head of Communications, Europe and Africa, Motorola Solutions. Elvan is on LinkedIn at linkedin.com/pub/elvan-lindberg/5/461/994
Follow @MotSolsEMEA on Twitter.
Join the Motorola Solutions Community EMEA at http://www.linkedin.com/groups/Motorola-Solutions-Community-6519590/about