Think back to 15 years ago - for most of us our mobile was just a phone - you took and made calls, maybe texted, but that was pretty much it. The advent of smartphones has revolutionised our lives; you can do almost anything that you can do on a computer on your tiny handheld device.
So when I complain about a video on my smartphone taking too long to buffer or that an app is crashing for no apparent reason, I think about how these ideas were just a twinkle in the eye of Steve Jobs and technology developers like him just a short time ago...it makes me appreciate what I have in my hand a little bit more.
Smartphones have become so ubiquitous to most of us that we use them wherever and whenever, so it’s no surprise that customers want to use them when they go shopping too, and that therefore they are rapidly changing the face of retail.
Partnering with a reliable wireless network provider like Motorola Solutions will help you to keep up with the connected shopper’s demands, as well as opening up new opportunities for you to promote products, clinch sales and build your reputation.
Watch our 3 minute video discussion on the role of wireless networks in the future of retail, highlighting how to:
Connect with your shoppers Customers have more options than ever before to purchase an item so ensure that you are the chosen outlet for their custom by creating a personalised in-store experience. One of the first steps to achieving this is to open up your Wi-Fi using guest access (through Enterprise Class Local Area Networking) so that your customers can use their smartphones wherever they are in your store.
Making your network connectable won’t just benefit the shopper; you can also use it to store valuable data on their shopping habits and to create better tailored promotions and offers.
Today’s selling strategies aren’t about en masse promotions, they’re about selling to the individual by pushing out tailored offers through the most used channel - your customer’s smartphone.
Our video discusses how grocery chains are already taking advantage of their Wi-Fi networks to collect customer data, reward loyalty and tailor promotions.
Empower your sales team
A lot of customers are looking for personal service when they come to a brick-and-mortar store and they expect the best assistance from your sales team. Your store staff have to be up-to-date with all product information and deals as the shopper will be able to access most of this information already from their smartphone. Equipping your shop floor staff with devices such as tablets or mobile computers connected to your Wi-Fi network enables them to help customers in the best capacity possible.
See how sales staff across various businesses are using their devices to assist shoppers in our video.
Implement a stronger IT infrastructure
All of these Wi-Fi changes require a robust and secure network and sophisticated management of your infrastructure. Motorola Solutions offers the expertise to get personalised and memorable customer experiences up and running in your stores with Wi-Fi.
Our video discusses these processes and how your store needs to adopt innovative tactics.
Considering how far we have come in 15 years, and the negative impacts that some technologies and innovations have had on brick-and-mortar stores, capitalising on mobile Wi-Fi technologies today is vital to health of your store...who knows what developments the next 15 years will bring?
Entries » Blog » How Wi-Fi networks will change the face of retail in 2014
How Wi-Fi networks will change the face of retail in 2014
Think back to 15 years ago - for most of us our mobile was just a phone - you took and made calls, maybe texted, but that was pretty much it. The advent of smartphones has revolutionised our lives; you can do almost anything that you can do on a computer on your tiny handheld device.
So when I complain about a video on my smartphone taking too long to buffer or that an app is crashing for no apparent reason, I think about how these ideas were just a twinkle in the eye of Steve Jobs and technology developers like him just a short time ago...it makes me appreciate what I have in my hand a little bit more.
Smartphones have become so ubiquitous to most of us that we use them wherever and whenever, so it’s no surprise that customers want to use them when they go shopping too, and that therefore they are rapidly changing the face of retail.
Partnering with a reliable wireless network provider like Motorola Solutions will help you to keep up with the connected shopper’s demands, as well as opening up new opportunities for you to promote products, clinch sales and build your reputation.
Watch our 3 minute video discussion on the role of wireless networks in the future of retail, highlighting how to:
Connect with your shoppers
Customers have more options than ever before to purchase an item so ensure that you are the chosen outlet for their custom by creating a personalised in-store experience. One of the first steps to achieving this is to open up your Wi-Fi using guest access (through Enterprise Class Local Area Networking) so that your customers can use their smartphones wherever they are in your store.
Making your network connectable won’t just benefit the shopper; you can also use it to store valuable data on their shopping habits and to create better tailored promotions and offers.
Today’s selling strategies aren’t about en masse promotions, they’re about selling to the individual by pushing out tailored offers through the most used channel - your customer’s smartphone.
Our video discusses how grocery chains are already taking advantage of their Wi-Fi networks to collect customer data, reward loyalty and tailor promotions.
Empower your sales team
A lot of customers are looking for personal service when they come to a brick-and-mortar store and they expect the best assistance from your sales team. Your store staff have to be up-to-date with all product information and deals as the shopper will be able to access most of this information already from their smartphone. Equipping your shop floor staff with devices such as tablets or mobile computers connected to your Wi-Fi network enables them to help customers in the best capacity possible.
See how sales staff across various businesses are using their devices to assist shoppers in our video.
Implement a stronger IT infrastructure
All of these Wi-Fi changes require a robust and secure network and sophisticated management of your infrastructure. Motorola Solutions offers the expertise to get personalised and memorable customer experiences up and running in your stores with Wi-Fi.
Our video discusses these processes and how your store needs to adopt innovative tactics.
Considering how far we have come in 15 years, and the negative impacts that some technologies and innovations have had on brick-and-mortar stores, capitalising on mobile Wi-Fi technologies today is vital to health of your store...who knows what developments the next 15 years will bring?
Watch our 3 minute video discussion now>>