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        Published 7 days ago by Liam King
        • Transportation and Logistics
        • Healthcare
        • Hospitality
        • Manufacturing
        • Education
        • Retail

        A hotel manager is looking for a communication solution for her housekeeping and security teams. A manufacturing plant is looking for PTT devices and accessories for their floor supervisors and workers on the manufacturing line. Depending on your role, communication needs, and industry, the right device, for the right user, and at the right time can completely change. The new MOTOTRBO Solution Finder radically simplifies the experience of researching and selecting the right solution for your needs.

        With answers to only a few questions (industry; number of users; number of sites; number of departments; and communication needs), Solution Finder helps you understand the optimal MOTOTRBO solution for their needs and provides the appropriate device and accessory options to quickly build an equipment list that can be submitted for quotation. After requesting more information, Motorola Solutions will connect you with one of our Valued Resellers to validate the best solution for your organization.

        Industry trends have shown, as well as our own personal habits, that most buyers prefer to do their own research before they ever walk into a store or speak with a sales representative. This new tool helps you explore our vast portfolio, while building a solution that fits your organization’s needs. Whether you are a school principal, a truck driver, or a maintenance technician, we have the perfect MOTOTRBO solution for you and your teams!

        Liam King is Global Marketing Manager for Commercial Devices at Motorola Solutions

      • 3 Surprising Misconceptions About Migrating from Analog to Digital Two-Way Radio

        Published 20 days ago by Aleksandra Ikanowicz
        • Transportation and Logistics
        • Hospitality
        • Manufacturing

        Two-way, push-to-talk radios have been in use for decades. They are synonymous with reliability, durability and security.

        Thanks to technology advances, today, two-way radios are making a huge leap forward – the move from analog to digital. Digital radios offer all the features of analog and more, yet there are still misperceptions out there about making the move.

        Let’s break them down and offer some reasons why making the switch makes business sense on many levels.

        Making the Switch is Costly

        Cost is often one of the biggest concerns for any business contemplating a move to digital. But cost isn’t the issue you might think it is. In fact, using a digital two-way radio system like MOTOTRBO™ is one of the most cost-effective ways to reduce your expenses, while getting more features.

        Digital radios can also reduce your bandwidth imprint and costs. With digital, you can immediately double the capacity of your existing 12.5 kHz channel  – greatly minimizing license costs and increasing the flexibility of your currently licensed spectrum.

        Going forward, you’ll realize more predictable capital and operating expenses thanks to the greater visibility into usage patterns that digital provides, so you can manage your infrastructure more efficiently.

        Two-Way Radios are a Fading Technology

        With the advent of smartphones, are two-way radios a fading technology?

        While smartphones combine the best features of many of the devices and applications that we use each day, they aren’t always the best tool on the job. The enduring popularity of analog two-way radios proves this. Yet, today, the same digital technology that powers smartphones has transformed two-way radios, combining the best aspects of smartphones with the reliability and power of push-to-talk radios – in one device. For example, digital systems allow more simultaneous talking paths while being robust enough to handle location information, text messaging, Wi-Fi, dispatch messaging and telemetry.

        Digital technology also brings interoperability to two-way radios. Using WAVE™ Workgroup Communications, you can experience instant unified communications across locations, networks and devices including smartphones, landlines, and PCs.

        In addition, digital networks offer much clearer sound, with features such as background noise-cancellation and intelligent audio, that automatically adjusts volume to compensate for background noise. These, along with many other benefits, enhance team communications on the frontlines in a way that analog radios and smartphones, alone, can’t. Take advantage of a unified communication and collaboration platform that offers real-time communication with enhanced group collaboration at the push of a button.

        Transitioning to Digital is Complex

        Making the switch from a legacy system naturally raises anxiety about the impact on existing investments and processes. But moving from analog to digital is easy. If you decide to make the switch, there’s no need to rip and replace, you can make the move in stages and use your analog and digital radios simultaneously. It’s your choice whether and when you move one person, a business unit, or your entire team.

        From a low cost-of-entry to incredibly efficient cost of operation, digital two-way radios are a smart investment today, but they’re also just as smart down the road.

        Ready to bring your business into the future? Answer a few short questions about your current communications system and get a free personalized assessment on how your operations measure up against the new standard. Get started today!

        Aleksandra Ikanowicz is a Vertical Marketing Lead for Commercial Markets at Motorola Solutions.

      • Analog vs. Digital Two-Way Radios: Why it Pays to Start the Migration Now

        Published 41 days ago by Aleksandra Ikanowicz
        • Transportation and Logistics
        • Hospitality
        • Manufacturing

        Does your aging communications solution have you thinking about what’s next? When it comes to unified communications, analog radios have long been a reliable option, but today, digital two-way radios offer a range of benefits that make them the undeniable next step. Here’s why it makes sense to upgrade now.

        Next-Level Efficiency and Productivity

        Remember when you had to carry around multiple devices, one dedicated to email, one for phone calls, and a laptop for business applications? Today, smartphones combine the best features from each device. But smartphones are not always the best solution on the job and where they fall short, digital two-way radios pick up for reliable, unified communication and collaboration.

        With WAVE™ Workgroup Communications, workers can instantly communicate with one-button push-to-talk access across any device ranging from two-way radios, smartphones and landlines to intercoms and PCs. So, someone using a smartphone off-site can instantly communicate with an employee using MOTOTRBO, onsite. Since data and voice features are all on one device, both management and employees can receive real-time information, the location of people and assets, and other critical data that drives much more informed decision-making, previously not possible on analog.

        The Basics, Evolved

        Moving to a digital network also offers some exciting advances to core communications functionality, including better voice quality, increased radio capacity, better signal coverage, and longer battery life.

        Just like the jump from cellular phones to the modern smartphone, the jump to digital two-way radios allows users to hear and be heard much more clearly, without static or distortion. This is because when you use a traditional analog radio, every sound that's picked up by the microphone is transmitted. Digital offers much clearer sound, with features such as background noise-cancellation and intelligent audio. The result is extraordinary voice clarity that stays sharper, even as the signal gets farther out of range.

        Digital networks are also very efficient with spectrum requirements, so they can accommodate two completely separate "channels" in one 12.5 kHz channel, allowing you to double the number of devices on the same channel, without fear of interference.

        Plus, because digital technology is more energy-efficient than analog, MOTOTRBO radios can last much longer on a single charge, up to 40% longer, so users can communicate the entire day without recharging.

        Integrated Safety Features

        Since radios are usually carried throughout the day and readily available, they can be a key worker safety tool. For instance, at times when reading may not be safe, MOTOTRBO can read texts out loud so workers keep their attention on the task at hand. Or for urgent communications, the Transmit Interrupt feature clears all channels to broadcast emergency messages across the entire network at once.

        What’s more, advanced location-tracking can mean faster response times in emergencies. Digital capabilities allow MOTOTRBO users to easily sound an emergency distress call for assistance, emitting a continuous loud alarm, which along with GPS tracking, can help rescuers locate those in need of assistance.

        Future-Proof Your Communications with a Unified Communication Platform

        Sure, digital radios are a smart investment today, but they’re also just as smart down the road. They can leverage technology already in place, including a large variety of the equipment you already own, like towers, site antennas, power, and civil works, so you can add digital capabilities at your own pace.

        If you aren’t ready to make a full migration, know that MOTOTRBO radios have built-in analog and digital functionality, which means you can configure a mix of channels to use on each radio while you make the transition to digital, one device at a time, workgroup by workgroup, or all at once. As your organization grows, your digital radio platform makes it easy and cost-efficient to add new users.

        Going forward, operational costs are more predictable because your digital system gives you greater visibility over usage patterns, so you can manage infrastructure more efficiently. Even benefits like longer battery life, which mean fewer charges, can quickly add up to cost savings.

        Does Your Business Communication System Measure Up? Get a Custom Report!

        Want to learn more and bring your business into the future? Answer a few short questions about your current business communication solution and receive a personalized report, free. Get started today!




        Author: Aleksandra Ikanowicz is a Vertical Marketing Lead for Commercial Markets at Motorola Solutions.

      • Three Steps to Starting Your Digital Manufacturing Transformation

        Published Dec 09 2016, 9:06 PM by Aleksandra Ikanowicz
        • Manufacturing

         In case you missed it, the Rockwell Automation Fair took place last week, Nov. 9-10, at the Georgia World Congress Center in Atlanta, GA. Executive leadership and industry experts shared their vision, strategies and real-life business experiences relating to aspects of digital manufacturing such as the Industrial Internet of Things, cybersecurity and data infrastructure and analytics. McKinsey’s Global Institute estimates that the Internet of Things could unlock up to $11 trillion in economic impact by 2025. The potential of the digital enterprise is real, but only a third of companies have started their journey.

        If you have made limited or no progress implementing digital manufacturing technologies in your operations, the time to get started is now. Here are the top three ingredients to consider for a successful digital transformation:

        • Bridge the gap between IT and OT - More than ever before, the Information Technology and Operations Technology teams need to work in synergy, with integrated processes and information flow, so that IT personnel understands the real-time nature of operations and the OT side understands IT requirements. They will also become familiar with the common threats that face both entities.
        • Develop a security culture - With increasing number of connected devices and systems, it’s more critical than ever to safeguard against cybersecurity threats. Francis (Bo) Rotoloni, Deputy Director of Research and principal research engineer for the Information and Cyber Sciences Directorate at Georgia Tech Research Institute, said that ”Companies need to understand their risk issues relative to the cyber landscape and the threat landscape. Security is not a checklist. It's a program, it is training and it’s having your employees understand that one simple click can compromise the enterprise."
        • Expand analytics capabilities - This includes across the plant floor for devices, machines and systems, as well as throughout the enterprise. New solutions cover remote monitoring, machine performance, device health and diagnostics, and predictive maintenance to enable companies to derive value from their data more quickly, easily and incrementally. At the enterprise level, these solutions offer more powerful ways to integrate plant-floor data into business intelligence strategies.

        Motorola Solutions was at the Fair showcasing our Team Communications solution. In the age of digital transformation, automating labor-intensive processes and opening up communication channels allows you to free up resources and apply your people to solving problems, improving quality, and maximizing profits.

        Our Team Communications platform takes push-to-talk (PTT) beyond the boundaries of radio, allowing all your employees to communicate instantly, from anywhere, on any device, while leveraging intelligence from a wide range of applications designed to help your business succeed and keep your employees safe from harm. Knowledge is power. Help your teams reach their full potential as you begin your digital transformation journey today.

        Download the complementary Team Communications for manufacturing brief.

      • The Three Most Important Things To Get Holiday Shoppers Into Your Store? Experience, Experience, and Experience.

        Published Dec 09 2016, 9:06 PM by Aleksandra Ikanowicz
        • Retail

        DLR_CanadianTires_Retail_Z4U8690.jpgThe National Retail Federation has good news and bad news for retailers in their NRF forecast for this holiday season. The good news: November and December 2016 sales are expected to increase a healthy 3.6% from 2015, to $655.8 billion. The bad news: non-store sales will increase between 7% and 10%, to as much as $117 billion, further reducing the amount of in-store traffic and sales for brick-and-mortar retailers.

        In a world of Amazon Prime shoppers, it’s more important than ever to capitalize on those occasions when a customer physically visits your store. It’s impossible to offset the convenience, variety, and efficiency of virtual shopping, so retailers must lure users to their stores with the only advantage they have - the experience itself.

        In this excellent consumer study on The Retail Customer Experience from Synchrony Financial, a poll of over 1,000 shoppers established that - in both the Apparel and Department Store spaces - the top contributing factor to a respondent’s best in-store experience was the same: the associate was helpful/ attentive.

        If we consider that through our own personal lens for a moment, it makes sense. Think about a recent positive experience you had in the retail environment. There probably was a friendly, helpful, and super-capable store employee in that mix, assisting you with finding the right size, making the right choice, or getting the best deal for your money. A great in-store experience begins with the store associates. Staff must be well-informed and well-coordinated, armed with the right information and empowered with accurate answers.

        This, then, becomes the challenge for retailers: How do you enable every associate in your store to deliver that optimal shopping experience and keep everyone safe? Especially when, as the NRF also informs us in their forecast, retailers will be hiring between 640,000 and 690,000 seasonal workers in 2016. How do you turn someone you just hired last week into a seasonal superstar, assisting customers, locating inventory, and closing sales like they’ve been working there for years instead of hours?

        The answeris: communication. By equipping associates with discreet two-way radios, you provide instant communications between the sales and support team and management, allowing even the greenest employee to find the information they need and share it with the customer quickly. This instantaneous connectivity also ensures they can respond quickly in a case of emergency keeping both customers and staff safe. Business radios from Motorola Solutions are small, lightweight and easy to use, providing clear, strong audio and seamless communications. By connecting the sales, inventory, and management teams, you can provide superior service to the customer from the minute they walk through your door.

        With a positive holiday outlook, but harder times for brick-and-mortar retail operations, make sure you can provide your customers with the top-notch service they demand. Deliver an experience your customers cannot shop without, keep everyone safe during a very busy time, and build the loyalty your store will need to thrive in 2017 and beyond!

        Click here to learn more about our Retail Communications Solutions.


      • How Healthcare Communications Impact Patient Satisfaction

        Published Dec 09 2016, 9:06 PM by Ben Ansell
        • Healthcare

        image.pngHospitals provide a unique communications challenge. Many hospitals today use a variety of competing communications systems - pagers, mobile phones, landlines, even public address systems - to connect their various departments and units. In addition to that, the hospital itself can be a barrier to efficient communications. For example, shielded areas such as a lab or a basement can prevent electronic devices from receiving full cellular coverage. These issues can indirectly impact the experience patients and their families have on the hospital campus, which can have serious consequences for everyone.

        The Affordable Care Act adds more incentive for hospitals to operate at peak efficiency. Medicare reimbursements can now be reduced based on how a hospital ranks against comparable institutions in several areas, including customer satisfaction. Lack of a reliable, resilient communication network connecting reception, security, facilities, and laboratory staff can increase the likelihood that patients will not have a positive experience. Not meeting expected patient satisfaction levels reduces Medicare reimbursement by 1% currently, and will reduce it by 2% in 2017. If this trend continues, the financial impact to a hospital delivering substandard experiences could be painful.

        Hospitals can improve communications by moving to a dedicated two-way radio system configured to their individual requirements. MOTOTRBO™ radio systems delivers reliable, instantaneous, discreet connections between hospital staff. The system is separate from commercial communication networks, meaning hospital personnel can stay in touch, even when emergency situations swamp local cellular coverage. With text messaging capabilities, ear buds, and vibrating belt clips for security staff, discretion is maintained alongside clear audio.

        Given the increased focus on safety in the healthcare environment and the physical risks that hospital personnel face on the job, it becomes even more critical to equip nurses, administration staff, and security officers with MOTOTRBO radios to keep everyone connected when it matters most.

        For more information please visit

        Ben Ansell is the Global Marketing Specialist for MOTOTRBO Radios.


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