In-store connectivity powers REWE Symalla’s operations
In a bid to maintain customer loyalty and enhance employee productivity, retailer REWE implemented our wearable communications devices alongside peicom’s in-store connectivity solution.
- Retail
- Communications
Real-time communication drives in-store efficiency
Facing a pressurised retail environment and with a desire to adopt innovative solutions, REWE integrated the TLK 25 alongside the peiECO system. The solutions work in tandem to facilitate seamless day-to-day operations.
Real-time communication drives in-store efficiency
Facing a pressurised retail environment and with a desire to adopt innovative solutions, REWE integrated the TLK 25 alongside the peiECO system. The solutions work in tandem to facilitate seamless day-to-day operations.
About REWE Symalla
With over 3,800 stores across Germany, REWE is one of the country’s leading supermarket chains. It operates retail units and stores run as both subsidiaries and by independent REWE retailers.
3,800
stores operated by REWE across Germany
5,000
square metres, the size of the largest REWE stores
The challenge
Today’s supermarket shopper has high expectations for their in-store visit: a seamless shopping experience and immediate assistance when it’s required. Retailers face significant challenges in delivering this, exacerbated by growing pressures from the supply chain, staff shortages and rising energy costs.To foster customer loyalty, supermarkets must operate efficiently - this is not only crucial for retaining customers in a competitive landscape, but to enable staff to work more productively.
The solution
An integrated ecosystem to enable store communication.
As existing customers of Motorola Solutions and peicom, we delivered an integrated ecosystem including:
WAVE PTX Broadband Push-To-Talk Communication solution and mobile application
TLK 25 Wi-Fi wearable communication devices
peiECO in-store connectivity solution
Effortless communication between in-store staff and customers
At the centre of the peiECO system is the peiBOX, integrated into the dedicated Wi-Fi network. When the button on the peiBOX is pressed, signals are passed to a secure cloud platform, which then delivers a voice message to the TLK 25.
- Personnel are immediately informed that their assistance is required.
- The TLK 25’s Push-To-Talk capabilities allow immediate communication between staff, and include a dedicated emergency button, enhancing staff and customer safety.
- Staff work more efficiently and productively, resulting in greater job satisfaction and a higher level of dedicated customer service. This in turn, drives customer loyalty.
- The system collects data which helps to inform the day-to-day running of the store.
- Management can use the WAVE PTX mobile app to communicate with staff from any location, via their smartphone.
“Staff know they can communicate reliably with individuals or groups, plus they love the small, easy-to-use, wearable form factor of the TLK 25… This is an excellent solution for the retail market.”
Christian Symalla, Owner, REWE Symalla
Real customers. Real stories.
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