As a product manager, my role is really to bring together the customer needs, engineering capability and industrial design to deliver a product that addresses unresolved customer pain points. The best way to do this is co-development, working hand-in-hand with your customers. The new ST7000 Small TETRA radio is a perfect example of this philosophy in action, co-developed with customers in the airport industry to meet their need for a small, discreet and sophisticated TETRA radio.
We have a lot of airport customers who are interested in TETRA technology because of the system capacity and interoperability it provides with public safety. We know from working with them that airport workers generally have a mixed fleet of radios depending on their needs for a rugged, hard-wearing or intrinsically safe ATEX device. However, there was a group of workers who had a need that was going unmet; customer-facing employees. A smaller, sleeker and stylish device that would complement smart uniforms became the impetus for the co-development of the ST7000 Small TETRA Radio.
Spending a lot of time with key customers, we assessed daily routines, jobs they performed and key pain points and 4 areas stood out:-
1. DISCREET STYLE; small and elegant
Another complaint was in regard to the size of the antenna, and that it can dig in or catch on clothing. A smaller, but noticeable antenna was requested in order to distinguish from a smartphone and maintain a professional appearance. By achieving this users would have a device that would look modern and stylish to match their smart uniform.
2. EASY TO USE; simple controls
3. MAXIMUM ACCESSORY COMPATIBILITY; flexible connectivity
4. UNCOMPROMISING AUDIO QUALITY; loud and clear audio
THE ST7000 DELIVERS UNCOMPROMISING AUDIO QUALITY AND COVERAGE IN A SMALL ELEGANT AND DISCREET FORM FACTOR
The end result of this co-development and close collaboration with our customers - those that will be using the ST7000 everyday - is a small, discreet and sophisticated radio that doesn't compromise on audio capabilities.
To discover more about the ST7000 TETRA Radio visit our website.
If you’d like to join the conversation about communication solutions for airports, we’d be delighted to welcome you to the Motorola Solutions Community EMEA LinkedIn Group.
Ross Harvey, Product Manager, Motorola Solutions