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      • At NRF 2015, Retailer Communications Take Center Stage

        Published Dec 09 2016, 9:05 PM by Aleksandra Ikanowicz

        The 2015 NRF Annual Convention is under way in New York City. This year’s Big Show promises to offer insight and fresh ideas on topics such as digital retail innovation, mobile retailing, and the exploration of new technologies and trends to help you improve your retail operations in 2015 and beyond.

        As you meet with industry experts, attend keynote sessions, and visit the enormous EXPO Hall full of technologies and solutions, you will learn more about how to engage your consumers across new and profitable platforms, including online and mobile devices, which are all constantly connected. With more and more data becoming available, you can learn about your customers’ behaviors and be able to reach out to them in new and innovative ways.

        While keeping up with the latest trends and technologies is certainly important, it is just as important to remain mindful of your day-to-day store operations – especially the foot traffic in your stores.


        The physical, retail experience and the store employee-customer interaction help shape your customers’ perceptions of your store and of your brand. Reliable communications among those employees, throughout your retail operation, helps drive successful business results.

        Eighty percent of retail associates who took part in last year’s Motorola Solutions Shopping Study agreed that improving in-store communication between staff and managers would have a significant effect on shopper satisfaction. Concurrently, nearly half of surveyed shoppers agreed that they have a better experience when sales associates use the latest technologies to assist them.

        Now more than ever, the customer’s expectation of a flawless and positive experience in the store is vital. Your goal is to improve their shopping environment in order to increase sales and create repeat visits.

        Meet their expectations by creating seamless interactions between store associates and managers with two-way radio communications. Your employees can ask questions and collaborate with other team members without leaving the customer, call a manager for help, or check on an item in the stock room if one is not available on the shelf. Provide your staff with easy-to-use and affordable technology that will improve workplace efficiency and provide instant two-way communication. In addition increased coverage, long battery life, and lightweight design and earpieces ensure maximum productivity and in the end a very satisfied customer.



        Above left, the CLS1410 and above right, the CLP1060, will both be on display at the Big Show.


        During the show you will have a chance to visit two companies at the EXPO Hall that will be showcasing comprehensive communication solutions for retailers and supermarkets: LNL Systems, Inc. in booth #2679 and Technology Recovery Group in booth #4443. Both booths will feature Motorola Solutions’ suite of two-way radio products, such as the easy to use and affordable CLS1410 and CLP1060 with Bluetooth. The use of these radios built specifically for the retail environment is an efficient way to enhance collaboration among store associates and improve customer satisfaction. Remember to follow our tweets on @MotoRetail, and have a great Big Show!

        Aleksandra Ikanowicz is North America Retail Marketing Manager for Motorola Solutions, Inc.

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