Today's customers can interact with a retailer's brand on their mobile phone or tablet, through social media or the old-fashioned way of physically visiting the store. With customers more connected than ever before, retailers must adapt to this omnichannel reality in order to succeed. Creating a seamless customer experience through all channels of engagement is vital, as omnichannel shoppers purchase five times more from a brand than someone using only one channel.
Customers are “omnichannel shopping” more and more, by researching products online, checking pricing and available inventory, and purchasing either from brick-and-mortar or online stores. Also, people can now see something in a store and look for a better price online immediately. One retail study showed that nearly 20 percent of customers who ordered a product online or over the phone for an in-store pickup actually left without the product they purchased because it could not be located. Retailers need to be able to satisfy these omnichannel customers. One tool available to retailers to help is RFID.
RFID can improve retailers’ inventory accuracy and control because it helps them count faster, count more frequently, and provides accurate locationing, which then gives them the confidence to share that inventory information with customers for flexible fulfillment. Specifically, RFID improves stock disposition and the way a customer interacts with a retailer’s data by taking regular cycle counts. It can update a stock ledger on a regular basis, tracking item movement in and out of fitting rooms and transitional portals. The result is the accuracy with which data is exchanged between retailer and customer becomes more precise, allowing retailers to expand their omnichannel presence. Item-level RFID tagging is proving to deliver product inventory data that is up to 99.5% accurate. This grows the reputation of the brand, and enhances the customer experience, item by item.
Susan Flake is Director of RFID Business Development at Motorola Solutions, Inc.
Read an additional blog by Susan Flake here.
 Third party case studies produced by Motorola partners and universities.
As I discussed in my Earth Day blog yesterday, it is important that we take personal accountability for the health of our planet. So what simple actions can you take to save energy throughout the year?
Manage electronic equipment energy use better. Did you know that the total electricity consumed by idle electronics in the United States equals the annual output of 12 power plants? Save energy and reduce greenhouse gas emissions at work by setting your computer, monitor and other office equipment to power down when not in use. Activate the power management features on your computer and monitor, unplug laptop power cords and turn off equipment and lights at the end of the day. Plugging everything into a power strip makes it easy to shut everything down at one time.
Turn off lights when not needed. If possible, turn off lights in conference rooms when you leave. Turn off computer projectors when finished with your presentations. And turn off desk task lights when not needed and when you leave for the day. At home, turn off lights in rooms that are not being used. Watch energy consumption during peak times, such as summer air conditioners.
Use less energy for your commute. Switching to public transportation, carpooling, biking or telecommuting can save energy and reduce greenhouse gas emissions on your way to and from work. If you do drive, find out the fuel efficiency of your vehicle, and make more environmentally informed choices when purchasing your next vehicle.
Reduce, reuse, recycle. Reducing, reusing, and recycling at the work helps conserve energy and reduces pollution and greenhouse gas emissions. Reduce, reuse, and recycle at the office by using two-sided printing and copying; only printing what you need; buying supplies made with recycled content; and recycling paper products, batteries and used printer cartridges. All of these actions help conserve energy and reduce carbon pollution.
Corporations can make a difference too
We at Motorola Solutions take our corporate responsibility seriously and set challenging goals and undertake projects to improve our environmental performance each year. For example:
Together we can all make a difference for our world today and tomorrow.
Jodi Shapiro is vice president, Environment, Health and Safety (EHS) for Motorola Solutions, and is responsible for the company’s global EHS efforts, which encompass protecting the environment, safety and health of company employees; compliance and audit functions; environmental remediation; regulatory intelligence; and supply chain corporate responsibility.
The Sheraton Dallas is a premiere hotel located in a highly competitive hospitality market. So when more and more customers began demanding a faster Internet connection, it was decided to upgrade the old DSL system that had been struggling to serve 1,840 guest rooms.
Better: Less is a Lot More
The old system in the Sheraton Dallas used combined wired DSL/wireless access point units that served not only the rooms they were located in, but a number of adjacent rooms as well. As you can imagine, this slowed things down, causing delays. And delays in Internet service are a big headache for guests, which turn into an even bigger headache for hotel management. Not to mention the sheer number of DSL units that required troubleshooting and maintenance.
The hotel decided to test Motorola’s WiNG 5 802.11n WLAN solutions in one of its three towers. It replaced all of the old DSL units that were in many guest rooms with only two Motorola access points on each floor, one at each end of the hallway.
Faster: Virtually Unlimited Bandwidth
The test’s results showed the new Internet infrastructure built was performing extremely well for the Sheraton, showing a clear end to the number one type of complaint from its customers: Internet service issues. The faster speed helped bring down the costs and time devoted to troubleshooting connectivity issues, and Internet complaints decreased significantly with the new WiNG 5 system. Plus, the hotel was able to increase revenue by offering a tiered fee structure, something they simply couldn’t do with a DSL system. All three towers of the Sheraton Dallas were quickly changed to the new Motorola WLAN.
Stronger: Industry Position from Technology Edge
In a very competitive market, having the latest high-speed Internet and reliable Wi-Fi is a big advantage. Hotel guests have an ever-increasing number of mobile devices, and they expect reliable Wi-Fi in their hotel, whether they are there for business or pleasure. Fast, 24/7 access gives the Sheraton Dallas the edge in providing service and hospitality. And since this hotel is in Dallas, it’s fitting that it provides more bandwidth than any other hotel in the country. Because everything’s bigger in Texas!
Tom Moore leads Motorola Solutions’ go-to-market strategy and direction for the hospitality and healthcare industries.
For more information, please read “The Sheraton Dallas Hotel Offers Guests Texas-Size Bandwidth” white paper.
Learn more about Guest Wi-Fi solutions from Motorola Solutions.
A manufacturing renaissance is taking place in the United States. According to a recent MIT study, 14 percent of manufacturers have made definite plans to move some of their currently offshore production back stateside. An additional 30 percent are considering it. The common term being used for this is reshoring. The reshoring trend is growing and can garner goodwill with domestic customers, consumers, and even legislators. But any careful decision to reshore or expand domestic manufacturing capacity will be predicated on goodwill benefits and growing profitability.
But do the potential benefits outweigh the potential cost increase of reshoring or expanding production in the U.S.? Your organization needs to find out if it can equalize cost benefit in its favor. For any domestic manufacturing plant, profitability will ultimately be tied to how efficiently it can be run. Often, that focus on efficiency translates into a larger opportunity for technology to play a role in optimizing performance for domestic plants than in their international counterparts. Today’s technologically equipped plants will require the automation and mechanization investments of the past decade along with the ability to scale and multiply those technological forces through mobility tools for the skilled workforce.
Mobility can act as a force multiplier for a manufacturer. However, a comprehensive mobility strategy requires more than just one radio, one mobile computer, one wireless network, or one bar code scanner. An integrated suite of solutions can dramatically transform your plant floor and increase its efficiency, enhancing the profitability of your reshored or expanded domestic capacity.
There are three main elements of a modern manufacturing plant that can benefit from a comprehensive mobility strategy: assets, people and materials.
June Ruby is Director, Manufacturing Solutions Group for Motorola Solutions
Read this article in full to learn more about reshoring and how mobile technology can increase the profitability of your plant floor.
And explore Motorola’s suite of manufacturing solutions here.
Providing wireless access has never been more critical to successful customer engagement. But, how often is that access not reaching as far as it should? When your guests step outside to place a call or to sit poolside, are they able to stay connected? Or, are they experiencing “wireless issues” that translate into issues for your staff and reputation?
According to an article from Hotel Business Review, 40 percent of guests say “their experience with a hotel’s Internet service affects their likelihood to return.” How often is your access not reaching as far as it should?
Whether it’s a guest wanting Wi-Fi access while surfing the web poolside, or looking up directions while heading to the parking garage; having a seamless transition between access points – meaning they don’t even know it happened – is paramount to a satisfying user experience.
Many companies offer outdoor access points that promise that connectivity. Only one has the capability to operate wirelessly, connecting to other access points for data backhaul in a mesh topology – Motorola’s AP 6562.
The AP 6562 provides robust data connections throughout the network by leveraging Motorola’s MeshConnex™. MeshConnex provides efficient routing, low latency, low routing overhead, high-speed handoffs and proven scalability.
Or, in other words, no matter how many guests are accessing your network from the pool or parking garage, they’ll be able to log on, make the call, enable the GPS, and text the family, all without experiencing anything but the expected – issue-free wireless access.
Kimberly Miller is Senior Manager of WLAN and Software Solutions marketing and communications for Motorola Solutions.