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LOGO

To our customers, our logo represents our ongoing commitment to excellence and innovation. To our organization, it represents the passion we have for mobilizing and connecting the world.

MOTOROLA SOLUTIONS SIGNATURE

The Motorola Solutions Signature is the most recognizable identifier for our brand. To maintain consistency and drive impact, use only the approved Motorola Solutions Signature provided in the download link. Be sure to follow these guidelines and treat it with tender loving care.

Components

The Motorola Solutions Signature is made up of the Emsignia and the wordmark “Motorola Solutions”. Together they make up one of the most recognizable brands in the world.


CLEAR SPACE

  • The preferred clear space of X (when X equals the size of the Emsignia) must be maintained on all 4 sides of the Motorola Solutions Signature. This area should be kept free of any graphic or typographic elements to ensure readability.

  • Minimum clear space requirements have been established for use only in those instances when space is limited. In these instances, the minimum clear space of X (1/3 of the height of the disk) must be maintained on all 4 sides of the Emsignia.

  • Maintain this clear area on all four sides of the horizontal and vertical Motorola Solutions Signatures.

  • Do not create relationships with other logos or graphic elements that can be interpreted as a lockup.





SIZING

  • Always retain the ratio proportions between the Emsignia and wordmark when resizing.

  • To ensure the Motorola Solutions Signature maintains its visual impact, the minimum size for the horizontal configuration should be 180px wide on digital assets and 0.6 inches for print. The vertical configuration should be 60px tall on digital assets and 0.2 inches for print.


Configurations


HORIZONTAL

The horizontal lockup is the preferred configuration.


VERTICAL

This is the secondary configuration for the Motorola Solutions Signature and should only be used when the horizontal Motorola Solutions Signature does not fit within a design layout or graphic.

Motorola Solutions Signature Usage

Use the Motorola Solutions Signature:

  • When referring to us as a legal business entity

  • In all internal and external communications, marketing materials and collateral

  • For all communication to Channel Partners and all Channel Partner marketing materials

  • For all product naming

  • In trade show branding and booth attire

  • In all facility branding and building signage

Colors

  • The Emsignia disk can only appear in our standard color palette. Do not use colors from our grayscale or accent color palettes, which consist of tints and shades of our standard colors.

  • The Wordmark should be black in most instances or white when the reversed logo is used.

  • The “M” inside the disk should be white in most instances, or black when the reversed logo is used.

 

BLACK AND WHITE

REVERSED

STANDARD COLORS

Motorola Solutions Signature Misuses

Do not apply the following effects or design treatments to the Motorola Solutions Signature:

Do not apply the Emsignia color to the wordmark

Do not apply colors outside of our standard color palette to the Emsignia

Do not apply colors to the Emsignia that results in insufficient contrast against the background

Do not place brand marks over distracting backgrounds


Do not apply colors outside of black or white to the wordmark

Do not make the “M” a window or transparent on a photographic background

Do not use black type on a dark background

Do not make the “M” a window or transparent on a color background


EMSIGNIA

Only use the Emsignia alone when space is limited and/or the full Motorola Solutions Signature has been established in a lead position.

Colors

  • The Emsignia disk can only be used in our standard color palette. Do not use colors from our grayscale or accent color palettes which consist of tints and shades of our standard colors.

  • The “M” inside the disk should be white in most instances, or black when the reversed logo is used.

 

Emsignia Misuses

Do not redraw, distort, rotate, animate, separate, crop, add to or manipulate our Emsignia in any way. Do not apply any of the following effects or design treatments to the Emsignia.

Do not separate the “M” from the disk

Do not outline the disk

Do not scale or reposition the “M”

Do not crop

Do not use in place of a letter “M” or “W

Do not use as a background pattern

Do not add textures, gradients, or effects to the “M” or disk

Do not color the “M"

Do not make the “M” a window or transparent

Do not add patterns or shading to the “M”

Do not add patterns or shading to the disk


MOTOROLA SIGNATURE

The Motorola Signature refers to the Emsignia and “Motorola” wordmark.

Motorola Signature and Wordmark Usage

This configuration can only be used in product branding with the following guidelines:

  • The Motorola Signature is to be used on products, space permitting.

  • The wordmark is also permitted on products when there is limited space available and when the Emsignia appears in another location on the product.

Motorola Signature

Wordmark Only