Visual design standardizes the unique elements of visual communication used when designing for a brand. In developing the style of a website, marketing materials, or product, we arrange these fundamental elements of our visual design according to principles of design. A firm understanding of these building blocks is crucial when creating the visual design of any layout.
These are the elements of our visual design:
- Graphic Elements
- Layouts and Grids
Out of many possible definitions, we view our logo as a signature. The Motorola Solutions Signature consists of two components: a graphic "M" that we call an Emsignia; and the text "Motorola Solutions", referred to as a wordmark.
Brands and color are inextricably linked. Our defined color palette builds brand recognition and offers an instantaneous method for conveying meaning and message without words.
Our standard colors are not simply a suggestion, they are the only colors permitted for use with our Emsignia. Accent colors support the standard colors by providing additional flexibility and variety, although they carry less visual weight and emphasis than the standard colors.
Iconography, illustrations and infographics are all graphic elements used to further express our brand. Their usage and roles vary: icons are graphic symbols that represent an idea, concept, operation or action; illustrations are used to tell a story; and infographics are a visual image such as a chart or diagram used to convey information or data.
Photography and Videography
Photography and videography are powerful tools for sharing our brand story. Photography is used to convey ideas and emotions in a more impactful and instantaneous way than words can. Videography allows us to go even further beyond the snapshot, providing movement, dialogue and facial expressions for even more emotional resonance. Both of these mediums help us show our customers who we are as a brand, making them key components of our overall visual content strategy.
Typography refers to the design of typefaces, the way in which the type is laid out on a page to achieve the desired visual effect and provide reading hierarchy. Fonts are digital forms of typefaces.
We use the same fonts across all branded literature to enhance brand consistency and recognition. Most use cases have specific font weight, layout and styling rules. There are also predefined special treatments, which add to our overall brand character.
Layouts and Grid Systems
A design layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives.
Grids are invisible guides that make your designs cleaner, more efficient and easier to adapt. Grids bring organization not only to the design, but to the process of creating design.
Any images, artwork and guidelines contained in this website have been created solely for use by Motorola Solutions, Inc. ("Motorola Solutions") employees, agencies or any authorized licensees wishing to use Motorola Solutions' owned or licensed trademarks, service marks, or logos in connection with promotional, advertising, instructional or reference materials, which may include use on websites, marketing and sales collateral. Notwithstanding the foregoing, PartnerEmpower members should exclusively follow, and are bound by, the PartnerEmpower Brand Usage Guidelines available on Partner Central.
You further agree not to (i) depict the trademarks, service marks or logos in a false or misleading manner; (ii) disparage the trademarks, service marks or logos or portray them in an unfavorable, negative or offensive manner; (iii) deconstruct, alter, blur, distort or otherwise modify the trademarks, service marks or logos; (iv) indicate or imply any sponsorship, affiliation or endorsement by Motorola Solutions, Motorola Trademark Holdings, LLC ("MTH") or their affiliates outside of what may be contractually agreed upon; or (v) engage in any activities that bring Motorola Solutions, MTH or their affiliates into public disrepute, contempt, scandal or ridicule, or cause embarrassment or that may reflect unfavorably upon the reputation of Motorola Solutions, MTH or their affiliates. Except for the limited right to use the trademarks, service marks and logos herein as expressly permitted hereunder, no other rights of any kind are granted either directly, by implication, estoppel or otherwise.
By properly using the images, artwork and guidelines outlined in this website, you help protect our valuable trademark rights and strengthen our corporate brand and brand identities. MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the STYLIZED M LOGO are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license.