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DESIGN
LANGUAGE

Our design language, or design vocabulary, is an overarching scheme or style that guides the visual design of a graphic design layout.

VISUAL ELEMENTS

Visual design standardizes the unique elements of visual communication used when designing for a brand. In developing the style of a website, marketing materials, or product, we arrange these fundamental elements of our visual design according to principles of design. A firm understanding of these building blocks is crucial when creating the visual design of any layout.

These are the elements of our visual design:

  • Logo
  • Colors
  • Graphic Elements
  • Typography
  • Photography
  • Videography
  • Layouts and Grids


Out of many possible definitions, we view our logo as a signature. The Motorola Solutions Signature consists of two components: a graphic "M" that we call an Emsignia; and the text "Motorola Solutions", referred to as a wordmark.

Colors

Brands and color are inextricably linked. Our defined color palette builds brand recognition and offers an instantaneous method for conveying meaning and message without words.

Our standard colors are not simply a suggestion, they are the only colors permitted for use with our Emsignia. Accent colors support the standard colors by providing additional flexibility and variety, although they carry less visual weight and emphasis than the standard colors.

Graphics

Iconography, illustrations and infographics are all graphic elements used to further express our brand. Their usage and roles vary: icons are graphic symbols that represent an idea, concept, operation or action; illustrations are used to tell a story; and infographics are a visual image such as a chart or diagram used to convey information or data.

Photography and Videography

Photography and videography are powerful tools for sharing our brand story. Photography is used to convey ideas and emotions in a more impactful and instantaneous way than words can. Videography allows us to go even further beyond the snapshot, providing movement, dialogue and facial expressions for even more emotional resonance. Both of these mediums help us show our customers who we are as a brand, making them key components of our overall visual content strategy.

Typography

Typography refers to the design of typefaces, the way in which the type is laid out on a page to achieve the desired visual effect and provide reading hierarchy. Fonts are digital forms of typefaces.

We use the same fonts across all branded literature to enhance brand consistency and recognition. Most use cases have specific font weight, layout and styling rules. There are also predefined special treatments, which add to our overall brand character.

Layouts and Grid Systems

A design layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives.

Grids are invisible guides that make your designs cleaner, more efficient and easier to adapt. Grids bring organization not only to the design, but to the process of creating design.