BRAND VOICE
A brand voice is the purposeful and thoughtful expression of a brand through words and prose. Whether we’re talking to each other or to our customers, our communications should be clear, consistent and impactful. Our voice is personal, exemplifies our leadership and demonstrates an imaginative personality.
We are Personal
We know there is no one-size-fits-all approach to solving real world problems, so we communicate in a way that feels personal and collaborative. We want our customers to feel heard and understood as they tackle obstacles.
WHAT IT IS
Empathetic, Straightforward, Sincere
WHAT IT ISN’T
Indifferent, Flippant, Glib
EXAMPLE
Your retail customers want a better shopping experience. You need to grow the bottom line. What if you could deliver both?
We are Leaders
We are trusted leaders in our industry and take pride in our expertise. This is reflected in our communications with bold language that carries a strong sense of professionalism.
WHAT IT IS
Professional, Confident, Trusted
WHAT IT ISN’T
Arrogant, Stodgy, Condescending
EXAMPLE
Investment in MOTOTRBO® Nitro™ is an investment in a long-term partner, not just a platform. We’ve been helping commercial businesses conquer the evolving demands of their industry for over 90 years—from densely packed sites and the increasing need for data, to the integration of sophisticated devices and networks.
We are Imaginative
Our innovative products keep communities safe and businesses thriving and those real-world stories are what energize us every day. It's not just about facts and figures, specs and stats, it's about evoking feelings through our communications.
WHAT IT IS
Innovative, Visionary, Contemporary
WHAT IT ISN’T
Avante-Garde, Dull, Stagnant
EXAMPLE
You receive a frantic call in the middle of the night, reporting a house fire. With help from the FSA4000, you know you can reliably manage the alerting process and quickly get teams to the scene.
We are Clear
No one should have to work hard to understand what we are trying to say. We speak plainly, avoiding jargon wherever possible. The aim is to be concise without oversimplifying what we are trying to communicate.
WHAT IT IS
Concise, Specific, Consistent
WHAT IT ISN’T
Pushy, Sloppy, Terse
EXAMPLE
We’ve made DIMETRA Express easy to set up, configure and install, so you can get your teams going faster. In fact, you can now deploy the system in less than 15 minutes with a simple installer.
BRAND TONE
While voice is a brand's personality, style or point of view, tone is your brand's attitude or mood. Consider your own voice and tone—your voice likely won’t change day-to-day, but your tone does depending on the setting. Your tone for meeting the president would likely be very different from the tone you use speaking with your kids. Now apply the same thinking to the voice and tone of the brand. Depending on our audience and setting, our voice is consistent but our tone can and should change.
Motorola Solutions Brand Site Terms of Use
Any images, artwork and guidelines contained in this website have been created solely for use by Motorola Solutions, Inc. ("Motorola Solutions") employees, agencies or any authorized licensees wishing to use Motorola Solutions' owned or licensed trademarks, service marks, or logos in connection with promotional, advertising, instructional or reference materials, which may include use on websites, marketing and sales collateral. Notwithstanding the foregoing, PartnerEmpower members should exclusively follow, and are bound by, the PartnerEmpower Brand Usage Guidelines available on Partner Central.
You further agree not to (i) depict the trademarks, service marks or logos in a false or misleading manner; (ii) disparage the trademarks, service marks or logos or portray them in an unfavorable, negative or offensive manner; (iii) deconstruct, alter, blur, distort or otherwise modify the trademarks, service marks or logos; (iv) indicate or imply any sponsorship, affiliation or endorsement by Motorola Solutions, Motorola Trademark Holdings, LLC ("MTH") or their affiliates outside of what may be contractually agreed upon; or (v) engage in any activities that bring Motorola Solutions, MTH or their affiliates into public disrepute, contempt, scandal or ridicule, or cause embarrassment or that may reflect unfavorably upon the reputation of Motorola Solutions, MTH or their affiliates. Except for the limited right to use the trademarks, service marks and logos herein as expressly permitted hereunder, no other rights of any kind are granted either directly, by implication, estoppel or otherwise.
By properly using the images, artwork and guidelines outlined in this website, you help protect our valuable trademark rights and strengthen our corporate brand and brand identities. MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the STYLIZED M LOGO are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license.