VISUAL ELEMENTS
These are the visual elements of Advancing the Lifeline:
Logo
Color Palette
Typography
Headline Treatments
Photography
Layouts and Grid
Logo
The Motorola Solutions Signature should be used consistently across all artwork for Advancing the Lifeline and follow the Logo Guidelines.
Colors
Black, white and our standard colors are the only colors permitted for use with our Emsignia and Advancing the Lifeline creative.
For details on our standard color palette, reference our Color Guidelines.
Typography
We use the same fonts across all messaging to enhance brand consistency and recognition: Univers Condensed and Arial.
Headline Treatments
Advancing the Lifeline features two types of headline treatments:
Hero Type
Connected Type
For guidelines on how to apply either headline treatment, reference the Headline Treatment Guidelines.
Hero Type
Connected Type
Photography
There are four broad photographic genres that work successfully with the Advancing the Lifeline creative: urban and residential, workstyle, portraits and application. These genres work well to build visual vignettes that feel emotionally connected and thoughtfully provocative, as they relate to the overarching brand promise.
Learn more about our photography genres in the Photography Guidelines.
Layouts and Grid
All Advancing the Lifeline creative relies on a new 4x4 grid. This deviates from the 3x3 grid structure used in core collateral guidelines.
Refer to the Advancing the Lifeline Layout Guidelines for guidance on the arrangement of visual elements on a page.
Motorola Solutions Brand Site Terms of Use
Any images, artwork and guidelines contained in this website have been created solely for use by Motorola Solutions, Inc. ("Motorola Solutions") employees, agencies or any authorized licensees wishing to use Motorola Solutions' owned or licensed trademarks, service marks, or logos in connection with promotional, advertising, instructional or reference materials, which may include use on websites, marketing and sales collateral. Notwithstanding the foregoing, PartnerEmpower members should exclusively follow, and are bound by, the PartnerEmpower Brand Usage Guidelines available on Partner Central.
You further agree not to (i) depict the trademarks, service marks or logos in a false or misleading manner; (ii) disparage the trademarks, service marks or logos or portray them in an unfavorable, negative or offensive manner; (iii) deconstruct, alter, blur, distort or otherwise modify the trademarks, service marks or logos; (iv) indicate or imply any sponsorship, affiliation or endorsement by Motorola Solutions, Motorola Trademark Holdings, LLC ("MTH") or their affiliates outside of what may be contractually agreed upon; or (v) engage in any activities that bring Motorola Solutions, MTH or their affiliates into public disrepute, contempt, scandal or ridicule, or cause embarrassment or that may reflect unfavorably upon the reputation of Motorola Solutions, MTH or their affiliates. Except for the limited right to use the trademarks, service marks and logos herein as expressly permitted hereunder, no other rights of any kind are granted either directly, by implication, estoppel or otherwise.
By properly using the images, artwork and guidelines outlined in this website, you help protect our valuable trademark rights and strengthen our corporate brand and brand identities. MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the STYLIZED M LOGO are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license.