VIDEOS
DC 9-1-1
When the life of a child is on the line, you can rely on DC 9-1-1. Armed with her Motorola Solutions two-way radio, quick-thinking LaDonna Wright, DC 9-1-1 Watch Commander, along with the DC Police, coordinated a rapid response to rescue a kidnapped 11-year-old girl.
This example follows our Advancing the Lifeline storytelling framework:
It features a strong main character who is core to the story.
It has a strong plot that involves conflict, in this instance, man vs. man.
Our products—in this case, two-way radios—played a significant role in helping to resolve the conflict.
It is a memorable and relatable story. The storyline is emotive and compelling, all while featuring a happy ending.
BOULDER COUNTY
When a deputy’s safety is on the line, our two-way radios ensured back up was able to respond immediately. After a prison inmate attacked a Boulder County Sheriff’s deputy, her partner was able to radio for help and coordinate a rapid response to prevent serious injury.
This example follows our Advancing the Lifeline storytelling framework:
It is told from the point of view of our customer, providing an inside view into their perspectives and experiences.
It has a strong plot that involves conflict, in this instance, man vs. man.
Our products—in this case, two-way radios—played a significant role in helping to resolve the conflict.
It is an emotive and compelling story that highlights the potential dangers our customers face if they didn’t have access to instant communication.
POSTERS
In addition to brand messaging, these printed posters communicate event-specific information and require custom copy such as event dates, website information, or copy not directly linked to the headline. For design guidance, refer to our Layout Guidelines for Advancing the Lifeline.
FACILITIES POSTERS
We've created a series of Advancing the Lifeline posters to help bring our brand narrative to life in our facilities across the globe. These posters prominently feature the broad range of customers, verticals and regions we serve.
DIGITAL WORK
Every word or image provides us the opportunity to tell a story and to share our unique brand narrative. Action-oriented visuals and hero images bring our story to life and showcase our customers—providing insights into the emotions felt on the front lines. Succinct and poignant copy connects the dots between the accompanying visuals and the Advancing the Lifeline narrative.
Visuals should be selected to resonate with the copy and help to bring it to life in a powerful and meaningful way.
Headlines should be short, direct and impactful. Subheads are used for providing context, details and necessary additional information.
The use of multiple scrolling screens in social media should be utilized to tell a story visually, using three or four scrollable images to create a vignette.
DIGITAL BANNER ADS
ELECTRONIC DIRECT MAIL
SOCIAL MEDIA
WEB
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